HazelPiperCreative
Prepared for Dawn Thompson
Updated Monday, August 31, 2026
One page, everything open between us

Everything

for Dawn

One thing needs you, and it is the letter. Everything else here is so you can see where your program actually stands without asking anyone for it.

Bookmark this. It is not a one off. The numbers and the month below come straight out of the scheduling account, so the link always shows the real state rather than a snapshot from the day it was sent.

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The one thing that needs you

The letter

This is the document you asked about on the 28th. Nothing in it is new to you. It is what we already agreed in writing on 20 August, written down properly.

01
HazelPiper Creative and The Direct Care Alliance

Engagement letter, effective September 1

Month to month at the rate you already approved. It replaces the June 1 agreement in full, and it replaces the three month September to November version that was drafted and then set aside.

Fee
$1,200 / month
Term
Month to month
Notice
30 days, either side
  • No fixed term, no minimum number of months, and nothing to re-sign each month
  • September is already paid, invoice DCAGWENDIEDE-0004, receipt 2277-7418
  • October is invoiced 15 September and due 30 September, and every month after runs the same way
  • Either of us can end it at any time on 30 days written notice. Nothing is locked
  • The 27 August committee materials invoice is settled as well. Nothing is outstanding on your side
Where the letter stands
You asked this in August, so here it is in one place

What the $1,200 buys

You asked me in August to tell you plainly what the money covers. This is that answer, and it is the same list that is in the letter.

In the letter, every month
  • Three LinkedIn posts a week in the DCA executive voice
  • A branded graphic for every post
  • A source logged behind every figure, and no invented numbers
  • Content strategy and a shared monthly calendar
  • Scheduling and publishing on confirmed dates
  • One revision round per monthly batch
  • A monthly performance report
  • One 30 minute strategy call, plus direct access to me in business hours
Not in the letter, but being delivered anyway
  • X, the second channel. Thirteen posts a month, written and scheduled
  • The full monthly benchmark scorecard, not just the base report
  • Interactive tools built alongside the September campaign
  • The Texas House committee materials, which were invoiced separately and are settled

I am not raising this to ask for money. I am raising it because you should be choosing it rather than inheriting it. Either those get priced in at some point or they stay a goodwill item, and either answer is fine as long as it is a decision.

Your read on that
Nothing needed from you

What August did

Pulled from the scheduling account rather than typed in. The short version: the writing is landing on the people who see it, and the number of people seeing it is the thing to fix.

LinkedIn
2,305
Impressions
1,460
People reached
99
Reactions
20
Comments
22
Shares
6.12%
Engagement rate
X
1,369
Impressions
15
Reactions
11
Reposts
2
Comments
0
Link clicks
3.58%
Engagement rate

Your announcement carried the month. The 7 August post naming you Interim Chief Executive Officer drew 1,230 impressions on its own and collected every single comment DCA received in August. Nothing else came close, and that is worth knowing when we decide what else deserves that treatment.

X is not a fair test yet. The account is not on Premium, so every X figure above came from an unpaid organization account. It is not what that channel produces when it is funded. It is what it produces when it is not.

Outbound email is closed out. 141 sent, 141 delivered, none bounced, 113 people reached, six opened, no replies. The channel is retired, so that is a closing balance rather than a result to improve on.

Engagement rate here is engagements divided by impressions, the definition in your own benchmark framework. LinkedIn reports on about a two day delay, so the last days of August will still tick up. Every figure above is a floor.

Nothing needed from you

September, the whole month

Every date, LinkedIn and X side by side. Open any one to read the actual copy and see the artwork that goes with it. You never have to log into anything to see what is running. Draft means the words and the art are finished and the slot is simply not armed yet, which is normal this far out.

August 31MondayRenewal season starts next monthPublishedPublished
LinkedIn Published
Renewal season starts next month

Renewal season starts in earnest next month.

By then, most of the conversations will be about numbers that already happened. That is the nature of a renewal. It looks backward and prices forward.

The one thing that changes that conversation is a case handled differently before it became a number.

If there is a client with a plannable high-cost case coming, a major surgery or a cancer diagnosis already in motion, that is the case worth running through Direct Care Alliance. One agreed all-in price, a coordinated episode, direct payment to the facility, and a documented record to bring into the renewal.

One case is enough to see whether it works. That is the whole ask.

X Published
Renewal season starts next month

Renewal season starts in earnest next month. The one thing that changes a renewal conversation is a case handled differently before it became a number.

September 2WednesdayRenewal season does not start in DecemberScheduledScheduled
LinkedIn Scheduled
Renewal season does not start in December

Renewal season does not start in December. It starts with the cases that ran in March.

By the time an advisor sits down for a stop-loss renewal, the claims that will drive the number have already happened. Most of them were not emergencies. They were planned. A spine surgery. A knee. A course of cancer treatment.

Roughly 5 percent of members drive about 56 percent of a self-funded plan's total spend. Members with claims over $100,000 are about 1 percent of lives and more than a third of the spend.

Planned care is the part of that you can actually get in front of.

Direct Care Alliance agrees on one all-in case price with a quality facility before the procedure happens. The employer commits to that price in advance. A care navigator coordinates the episode start to finish. The hospital is paid directly and fast.

When does your renewal conversation actually start? At the December meeting, at the last renewal, or the day a large case lands?

(Sources: Boon-Chapman Strategic Outlook 2026; Mployer Advisor 2026 Benefits State of the Union.)

X Scheduled
Renewal season does not start in December

Renewal season does not start in December. It starts with the cases that ran in March.

September 4FridayWhat DCA puts in writing before a case runsScheduledScheduled
LinkedIn Scheduled
What DCA puts in writing before a case runs

Here is what Direct Care Alliance puts in writing before a case ever runs.

One all-in case price, agreed with the facility before care.

The employer commits to that price in advance.

A care navigator coordinates the episode start to finish.

The facility is paid directly, at the agreed amount.

No prior authorization needed. The price is agreed in advance.

Five things, all of them checkable before a single patient is scheduled. That is the offer, in full.

We will publish outcome data when it is documented to a standard a broker could stake a client relationship on, and the method will be published with it.

If you are placing a plan this fall, what would you want a vendor to state in writing before you brought them to a client?

X Scheduled
What DCA puts in writing before a case runs

What Direct Care Alliance puts in writing before a case runs: one all-in price agreed with the facility, the employer committed in advance, a navigator on the episode, the facility paid directly at that amount. No prior authorization needed.

September 7MondayLabor Day, for the people working itScheduledScheduled
LinkedIn Scheduled
Labor Day, for the people working it

Most of the country is off today. A lot of hospitals are not.

Somewhere right now a scheduler is working a Monday holiday to move a surgery date that a family has been waiting on. Someone in a finance office is closing out a case from three weeks ago. A nurse is explaining, again, patiently, what happens next.

Planned care looks orderly from the outside. Inside, it is held together by people doing unglamorous work at inconvenient times.

Direct Care Alliance exists to take one specific piece of that load off: the part where the price is unknown, the authorization is pending, and nobody can tell the patient what any of it will cost.

To everyone working today: thank you.

X Scheduled
Labor Day, for the people working it

Most of the country is off today. A lot of hospitals are not.

September 9WednesdayKeep your plan, your administrator, your networkScheduledScheduled
LinkedIn Scheduled
Keep your plan, your administrator, your network

"We already have a plan, an administrator, and a network in place."

Good. Keep all three.

Direct Care Alliance is not a replacement for any of them. It is a point solution that handles a narrow, expensive slice: planned, non-emergent surgery and cancer care.

Most cost containment conversations ask an advisor to move something. This one asks them to add one pathway for the cases that concentrate the spend.

We built a walkthrough of exactly this. Six stages of one planned case, side by side with how it usually runs, and a list of the seven things that do not change.

Link in the comments. If something in it does not match your experience, say so, that is more useful to us than agreement.

X Scheduled
Keep your plan, your administrator, your network

"We already have a plan, an administrator, and a network." Good. Keep all three.

September 11FridayA hospital can forecast everything except when it gets paidScheduledScheduled
LinkedIn Scheduled
A hospital can forecast everything except when it gets paid

A hospital can forecast almost everything about a planned procedure except when it gets paid.

Which room. Which team. How long. What supplies. What recovery looks like. All of that is knowable weeks out.

The payment is the variable. Not usually whether it arrives, but when, in how many pieces, and after how much correspondence.

An agreement made in advance moves that variable to the front. When the case is done, the facility is paid directly, at the agreed amount, quickly.

For a revenue cycle team, that is not a small difference in tone. It is a case that closes when the care closes.

X Scheduled
A hospital can forecast everything except when it gets paid

A hospital can forecast almost everything about a planned procedure except when it gets paid.

September 14MondayFive questions a hospital should askDraft, will not sendScheduled
LinkedIn Draft, will not send
Five questions a hospital should ask, card 1 of 7Five questions a hospital should ask, card 2 of 7Five questions a hospital should ask, card 3 of 7Five questions a hospital should ask, card 4 of 7Five questions a hospital should ask, card 5 of 7Five questions a hospital should ask, card 6 of 7Five questions a hospital should ask, card 7 of 7
7 card carousel

If a hospital is evaluating a direct case-rate arrangement for the first time, here is what is actually worth asking.

How is the price set, and who sets it.

What happens to existing payer contracts. The answer should be nothing.

Who coordinates the patient.

When does payment arrive, and in what form.

What happens if the case turns out to be more complex than expected.

Direct Care Alliance answers all five in the first conversation. We would rather a facility ask them upfront than discover the answers mid-case.

There is also an interactive version where each question opens to what a real answer sounds like. Link in the comments.

X Scheduled
Five questions a hospital should ask

Evaluating a direct case-rate arrangement? Five questions worth asking: price, payer contracts, coordination, payment timing, complexity.

September 16WednesdayAn explanation or a recordDraft, will not sendDraft, will not send
LinkedIn Draft, will not send
An explanation or a record

Most of what a benefits advisor brings to a stop-loss renewal is explanation.

Here is why the year looked the way it did. Here is what was outside anyone's control. Here is what we are doing differently.

Explanation is not evidence.

Direct Care Alliance's agreements produce something closer to evidence. For each case, there is a price that was agreed with the facility before the procedure, an employer commitment made in advance, a coordinated episode, and a clean payment record.

So, honestly, when you walk into a stop-loss renewal this fall, are you bringing an explanation or a record?

X Draft, will not send
An explanation or a record

Most of what an advisor brings to a stop-loss renewal is explanation. Explanation is not evidence. Are you bringing an explanation or a record?

September 18FridayThe part that never makes it into the cost analysisScheduledDraft, will not send
LinkedIn Scheduled
The part that never makes it into the cost analysis

The part of this model that is hardest to put in a slide is the phone call.

Somebody is told they need surgery, or that they have cancer. In the days after that, they are handed a process. Find a surgeon. Get the authorization. Understand the estimate. Call this number, then that one.

They are asked to become a project manager at the worst moment of their year.

A concierge care navigator is the person who takes that over. It is not a card in a wallet. It is a team that stays with the case until it is done.

What is the part that never makes it into the cost analysis?

X Draft, will not send
The part that never makes it into the cost analysis

The hardest part of this model to put in a slide is the phone call. What is the part that never makes it into the cost analysis?

September 21MondayWhat actually makes a case go badScheduledDraft, will not send
LinkedIn Scheduled
What actually makes a case go bad

Ask an operations leader what a bad case looks like and very little of the answer is clinical.

It is the case that gets moved twice. The patient who arrives without the workup done. The family asking finance questions that nobody in the room is positioned to answer. The authorization that is still pending the morning of.

Those are coordination failures, and they cost real capacity.

The clinical work stays exactly where it belongs. The scaffolding around it stops falling over.

What actually makes a case go bad?

X Draft, will not send
What actually makes a case go bad

Ask an operations leader what a bad case looks like and very little of the answer is clinical. Which one costs you most?

September 23WednesdayFour questions for any savings claim, ours includedScheduledDraft, will not send
LinkedIn Scheduled
Four questions for any savings claim, ours included, card 1 of 6Four questions for any savings claim, ours included, card 2 of 6Four questions for any savings claim, ours included, card 3 of 6Four questions for any savings claim, ours included, card 4 of 6Four questions for any savings claim, ours included, card 5 of 6Four questions for any savings claim, ours included, card 6 of 6
6 card carousel

A benefits advisor sees a lot of savings claims in the fall. Here is a way to sort them quickly.

Ask what the baseline is. Savings against billed charges is not savings.

Ask over what period, and whether the same population was measured on both ends.

Ask who calculated it. A vendor scoring its own performance is a starting point, not evidence.

Ask what happens to the number when a single large case lands in the wrong month.

Apply that to us too. Direct Care Alliance does not publish a savings percentage, because we have not documented one to a standard that survives those four questions.

If you have a fifth question you always ask, add it below. I will happily steal it.

X Draft, will not send
Four questions for any savings claim, ours included

Four questions for any savings claim, ours included. What is the baseline. Over what period. Who calculated it. What happens when one large case lands in the wrong month.

September 25FridayNarrow is the featureScheduledDraft, will not send
LinkedIn Scheduled
Narrow is the feature

There is a difference between being someone's payer and handling someone's case.

Direct Care Alliance does the second one on purpose.

We work case by case, nationally, on planned surgery and cancer care. Then the case closes and nothing lingering has been created.

For a hospital, that means evaluating one pathway rather than one relationship. For an advisor, it means adding one capability rather than restructuring a plan.

Narrow is the feature.

Heading into fourth quarter, would you rather evaluate one broad relationship or one case?

X Draft, will not send
Narrow is the feature

There is a difference between being someone's payer and handling someone's case. Bigger conversation, or smaller commitment.

September 28MondayWhere this fits, and where it does notScheduledDraft, will not send
LinkedIn Scheduled
Where this fits, and where it does not, card 1 of 6Where this fits, and where it does not, card 2 of 6Where this fits, and where it does not, card 3 of 6Where this fits, and where it does not, card 4 of 6Where this fits, and where it does not, card 5 of 6Where this fits, and where it does not, card 6 of 6
6 card carousel

Direct Care Alliance is not a fit for every hospital, and it is worth being clear about where it is.

It fits facilities with steady planned volume in spine and orthopedic care, general surgery, and oncology.

It fits where finance and contracting have room to evaluate one additional pathway that does not disturb existing payer contracts.

It fits where a coordinated, pre-priced case arriving on schedule is worth something operationally.

It is not a fit for emergent care, and it is not a broad payer relationship.

If your service line is on the edge of this, tell me where and I will tell you straight whether it is worth a conversation.

X Draft, will not send
Where this fits, and where it does not, card 1 of 4Where this fits, and where it does not, card 2 of 4Where this fits, and where it does not, card 3 of 4Where this fits, and where it does not, card 4 of 4
4 card carousel

DCA is not a fit for every hospital and it is worth being clear where it is. If your service line sits on the edge, tell me where.

September 30WednesdayName the caseDraft, will not sendDraft, will not send
LinkedIn Draft, will not send
Name the case

The hardest thing to do in fourth quarter is add anything.

So we are not going to ask you to.

One case. That is the entire proposal. Pick a planned surgery or a cancer course you already know is coming for one client, and let us price and coordinate that one case.

Nothing about the plan changes. No carve-out. No network move. No new card for the employee. The hospital keeps its existing payer contracts.

If it works, you have a documented case and a real answer for the renewal conversation. If it does not, you have spent one case finding out.

Name the case.

X Draft, will not send
Name the case

The hardest thing to do in Q4 is add anything. So we are not asking you to. Name the case.

Anything in September you want changed
Open between us

Your punch list

Everything live between you and me, in one place, so none of it is sitting in an inbox. Nothing here needs you today except the letter at the top.

  • TodaySign the letterThe only thing on this page that needs you. The signature copy comes to you by email tonight, separately from this page.
  • Nothing owedBoth invoices are settledSeptember at $1,200 was paid on 20 August, receipt 2277-7418, and the 27 August committee materials invoice is settled too. Receipts are coming for your files. There is nothing outstanding on your side and nothing for you to chase.
  • A decision, but not this weekOutbound reporting has no source from SeptemberYour benchmark framework scores five areas, and one of them was built entirely on outbound email. That channel is now retired, so from September that area has nothing behind it. I am reporting it as retired with a one line reason rather than as pending, because pending would suggest it is coming back. Changing the framework itself is a conversation with you, David and Tim, not something I should quietly edit.
  • Wednesday, with DavidX Premium is two hundred a month, not fortyThe forty dollar figure that came up is the personal tier. The DCA account is an organization, so the product that applies is X Premium Business and it starts at two hundred a month. Tim is raising it with David Wednesday morning after the testimony. I would rather you knew the real number before it reaches you as a surprise.
  • When you have roomThe South Carolina patient caseCase story format has outperformed everything else on both channels for two months running, roughly four to one. There is no patient story anywhere in September because nothing is cleared to use. Confirming what that case is cleared for is the single biggest thing available to us and it costs you one conversation.
  • Standing offerThe Anastasia cleanupYou said on our call that you would consider letting me help with the admin side of that transition. The offer is still open and it does not need an answer now.
Straight to me

Send it to me

The letter at the top is the only part that matters. Everything else is optional. This comes straight to me the second you send it, so nothing waits on an inbox. Send as many times as you like, a second one never overwrites the first.

If the button ever fails you, email gwen@hazelpipercreative.com or call 512-787-7922 and nothing is lost.

HazelPiper Creative  ·  Gwen Diede  ·  512-787-7922